Beacon technology allows event planners to simultaneously improve the attendees’ experience and gather intelligence and statistics that measure the event’s success.
Beacons provide wayfinding, booth activities, time spent in sessions and even track check-ins. Push session time and location changes out easily to attendees, and share promotions and coupons seamlessly. Beacons also provide valuable insights on attendee preferences and behaviors that can be used in future marketing endeavors.
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