Google’s Upgrade On IoT

Google just changed gears on their BLE strategy and now it is called EddyStone, an open source standard for LE for proximity.

Officially URIBeacon will merge into EddyStone and is going to be one of the frame type supported along with EID and Telemetry frame types.

Obviously Google is now giving native integration with its echo system.

Google’s cloud proximity api gives ability to manage beacon registry, asset data and diagnostics.

Now confusion increases for companies like us and hardware vendors as the real war geared up in proximity business between Apple and Google.

Each sensor hardware vendor has to take a call on upgrading their firmware to support EddyStone to either become exclusive or operate in one of the fixed mode or iBeacon or EddyStone.