2020 has been the longest year of most of our lives and embracing the “new normal” will likely make the second half of the year go by slower than your 1994 dial up internet connection. Of the many hopes we have about returning to normal life, museum go’ers are excited about the prospect of visiting […]
read moreNot all good ideas function well in the real world. That seems to be what happened to Nearby Notifications, which was meant to be a way to reach Android users with content such as promotions, Wi-Fi hotspots, and other information that was tied into where the user was currently located. Created by Google, Nearby Notifications […]
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It’s a known fact that a huge number of today’s population has a smartphone, and most of those people, especially millennials, are consumed by the games and apps on their phones. Remember the game Pokémon Go? People were literally obsessed with it, and would travel far and wide to catch digital Pokémon. This same type […]
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Do you worry about your patrons thinking that walking through exhibit after exhibit, reading descriptions of old stuff, makes them yawn? Would they rather park in front of the TV and tune into the latest Netflix movie than drive to your museum for the afternoon? You are not alone if this concerns you. With museum attendance […]
read moreBeacon technology is steadily becoming “the norm” among museums and attractions in order to engage their visitors and attract more customers throughout the year. Museums are in direct competition with technology; therefore, beacon technology ties right into this space. It is first important to understand this technology. What is Beacon Technology? Beacons are small […]
read moreTimes have changed, and with millennials entering the work force, and making up more and more of the adult population, museums and attractions have had to get creative to gain and retain the attention of said millennials. It is no secret that museum attendance has dipped in the last decade. In fact, museumgoers age 75 […]
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As a result of today’s technologically driven consumers, and as more and more people expect to receive information almost instantly, much of the traditional marketing strategies are no longer being used. In order to keep up with this demand, museums and attractions have had to think creatively in order to reach their consumers and entice […]
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Museums must consistently keep their physical space attractive and interesting so their audiences find them relevant and valuable. A current challenge is marketing to Millennials and Centennials. As tech-driven generations, many of these younger consumers would rather play games on their smart phones or shop online than visit a museum. So, how do we reach […]
read moreGoogle just changed gears on their BLE strategy and now it is called EddyStone, an open source standard for LE for proximity. Officially URIBeacon will merge into EddyStone and is going to be one of the frame type supported along with EID and Telemetry frame types. Obviously Google is now giving native integration with its […]
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