Whats New

Want a historic tour of Beale Street? There’s an app for that: Commercial Appeal

Beale Street Mobile App with Beacon Technology has been featured in Commercial Appeal.  By Wayne Risher Read More..

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Press Release: The Memphis Music Scene. Booming with the blues, innovated with Estimote.

http://blog.estimote.com/post/166226915480/the-memphis-music-scene-booming-with-the-blues

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Press Release: ThinkProxi Exhibiting at Southeastern Museums Conference in New Orleans

https://globenewswire.com/news-release/2017/09/11/1117553/0/en/ThinkProxi-Exhibiting-at-Southeastern-Museums-Conference-in-New-Orleans.html

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Beacon Technology: Using It to Enrich the Museum Patron Experience

  Beacon technology is steadily becoming “the norm” among museums and attractions in order to engage their visitors and attract more customers throughout the year.  Museums are in direct competition with technology; therefore, beacon technology ties right into this space.  It is first important to understand this technology. What is Beacon Technology? Beacons are small […]

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Busting Museum Boredom in Millennials with Beacon Technology

Times have changed, and with millennials entering the work force, and making up more and more of the adult population, museums and attractions have had to get creative to gain and retain the attention of said millennials. It is no secret that museum attendance has dipped in the last decade. In fact, museumgoers age 75 […]

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Exploring Location-Based Marketing in Museums

As a result of today’s technologically driven consumers, and as more and more people expect to receive information almost instantly, much of the traditional marketing strategies are no longer being used. In order to keep up with this demand, museums and attractions have had to think creatively in order to reach their consumers and entice […]

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Six Ways Proximity Marketing Can Increase Museum Attendance

Museums must consistently keep their physical space attractive and interesting so their audiences find them relevant and valuable. A current challenge is marketing to Millennials and Centennials. As tech-driven generations, many of these younger consumers would rather play games on their smart phones or shop online than visit a museum. So, how do we reach […]

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Four Smart Ways Beacon Technology Helps Museums Create Powerful Branding

One of the most important facets of museum marketing is branding. Hit the mark, and your museum enjoys wide brand recognition which leads to more patrons and extensive press. Miss it, and you may languish in obscurity with low numbers of visitors, no matter how awesome your exhibits are! Advertisements, whether online or print, can […]

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How Beacon Technology in Museums Empowers Visually Impaired Patrons

Experiencing a museum is best when the visitor engages multiple senses. Seeing, hearing, and touching the exhibits offers a premium, three-dimensional event that is informative and memorable. However, not all patrons have the ability to take in a museum’s offerings with all their senses. For the visually impaired, there needs to be other ways to […]

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4 Ways Museums Are Expanding Customer Interaction with Beacon Technology

In the land of Snapchat, Words with Friends, and virtual, well, everything, museums are challenged with attracting patrons and promoting repeat visits. Recent reports from the National Endowment for the Arts recorded  an 8 percent drop in the number of US adults who visited art museums in the past two decades, as well as a […]

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